Wirra Wirra vineyards established itself as one of Australia’s most recognizable and leading wineries under the watchful eye of the late Greg Trott. Trott, who passed away in 2005, and his cousin Roger rebuilt the winery in 1969 from the remnants of two walls and some slate fermenting tanks. Today Wirra Wirra Vineyards has developed a reputation for intense, beautifully crafted red wines and expressive fine whites. James Halliday has described Wirra Wirra as "...the best small to medium sized winery in McLaren Vale and right up there on a national scale". Whilst the production of high quality wine is a serious business, Wirra Wirra will continue to subscribe to Greg Trott’s view that wine is an essential ingredient in the enjoyment of the finer things in life - good food, good music and good conversation.
Wire Wirra is part of the Negociants, USA portfolio of Australian and New Zealand wines. Negociants is owned by the Hill-Smith family of Australia, who also own most of the producers in the portfolio, including Yalumba, Jansz, Nautilus, Pewsey Vale and Voss.